Effective PPC management is an essential component of any successful online marketing campaign.Initially, PPC’s instant traffic data tells us how we can structure your ongoing SEO efforts to capture your audience. Later, PPC serves as an excellent complement to your SEO efforts by providing instant traffic as your site’s organic traffic grows.
WE'RE DOWN WITH PPC
Success is found through diversity….well when it comes to internet marketing anyway. We diversify our online advertising efforts to decrease overall cost per conversion and drive qualified traffic to your site. We constantly fine tune your campaign using A/B testing, automated, rules, and negative keywords to find your formula for success. This allows us to target consumers based on their device, location, interests, and more!
When a user searches a keyword term, the search network ads appear at the top of the search engine results as well as in a column on the right side of the screen.
These PPC ads are usually highlighted with a graphic stating, “Ads” or “Sponsored.” The beauty of PPC is that it provides instantaneous traffic. You don’t have to go through the process of gaining first page exposure as you would with SEO. It’s perfect for promoting upcoming events or promotions, and serves as an excellent tool for testing which keyword terms convert best. However, PPC is only temporary. Your brand is essentially renting short-term real estate from the search engines. When combined with a solid SEO strategy, PPC search ads offer an awesome opportunity to gain optimal search exposure.